The Midfield Group

The Midfield Group was founded in Australia’s Great South Coast, one of the country’s greenest and most renowned farming regions, where rich soils, year-round rainfall and lush pastures provide ideal conditions for producing premium Australian beef. Cattle are predominantly pasture-raised in a natural, low-stress environment, with a strong focus on animal welfare and responsible farming.

Following a “paddock to plate” philosophy, The Midfield Group maintains direct control across the supply chain, ensuring traceability, consistency and quality at every stage. This approach combines farming expertise with a strong commitment to sustainability, from protecting biodiversity and reducing environmental impact to supporting regenerative agriculture and local farming communities.